Kin Insurance - Director of Marketing

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We’re not in Kansas anymore

In the Wizard of Oz, when Dorothy’s house first starts spinning into the air, her terror is palpable. How would her family pay for all those repairs? Fortunately, her story was just a dream and homeowners insurance was introduced in the US 10 years later. Generations of tornado, hurricane, flood, and wildfire victims have thanked the heavens for it ever since. Unfortunately, the process for getting homeowners insurance has pretty much stayed the same since then, with high prices, complicated applications, and long wait times. The founders at Kin dreamed up an alternative: Go online. Type in your address. Get a quote tailored to your home and its unique characteristics. Sounds simple, but there is hard core data crunching underlying their risk models, and the results are lower prices and more satisfied customers (check out their 5-star rating on Trust Pilot). Jamie is looking for a growth-wired marketing pro to lead the company's marketing team as it expands its reach to homeowners nationally. Prepare to geek out about insurance, eat delicious monthly breakfasts prepared by the founders, and have meetings in "Accidental Death and Dismemberment" (all their conference rooms are named after insurance terms).


About the role

Jamie is looking for an experienced marketing professional to own Kin’s marketing efforts through a variety of channels. You’ll work side by side our sales leaders and COO to help generate strong customer leads, manage our paid search efforts, craft direct mail, determine and manage to company KPI’s, as well as set and run the strategy and tactical direction for our marketing efforts.

You should enjoy the data side of marketing, always looking to optimize results. While a bit of creativity is required for this role, we rely on data, paid search, and performance marketing to drive results. Kin is changing the way customers find and obtain insurance, help us continue to grow our customer base and change an entire industry!

A day in the life could include:

  • Researching and recommending new channel avenues
  • Building and executing a plan for additional state and product roll outs
  • Optimizing budget and acquisition costs
  • Building and running the media budgeting and strategic planning
  • Attribution modeling
  • Being the owner of our brand and user voice

Qualifications

  • 5+ years experience with direct channel management
  • Experience in a startup environment or fast growing company, ideal
  • Experience with direct new channel discovery LPO experienceNew campaign development
  • Management of $10mm marketing portfolio or greater
  • Analytical - you can put together reports and make recommendations based on findings.
  • Comfortable with tools such as SQL, Excel, Looker
  • Able to set up experimentation design and evaluation
  • Experience with business to consumer marketing

Additional experiences that would be helpful but are not required:

  • Work experience in a highly regulated industry (insurance, health, finance, etc)
  • High LTV product sales
  • New product launch experience
  • Agency management
  • PR management
  • UX Research
  • SEO
  • Direct mail test design


In a Nutshell
  • Company
    Kin Insurance
  • Job Title
    Director of Marketing
  • Location
    Chicago
  • Company Values
    • Autonomy
    • Customer Wellness
    • Bein’ Chill
  • Hiring Manager
    Jamie Ahern
    Jamie Ahern
    COO
    Growth Guru. Kellogg MBA. Chicago native from Sleepy Hollow (true story!)
The Team
  • Image
    Eli Gratz VP, Growth & Business Development
  • Image
    Matt Williams VP User Experience
  • Image
    Kyle Sharie Product Analyst
The Company

About the role

Jamie is looking for an experienced marketing professional to own Kin’s marketing efforts through a variety of channels. You’ll work side by side our sales leaders and COO to help generate strong customer leads, manage our paid search efforts, craft direct mail, determine and manage to company KPI’s, as well as set and run the strategy and tactical direction for our marketing efforts.

You should enjoy the data side of marketing, always looking to optimize results. While a bit of creativity is required for this role, we rely on data, paid search, and performance marketing to drive results. Kin is changing the way customers find and obtain insurance, help us continue to grow our customer base and change an entire industry!

A day in the life could include:

  • Researching and recommending new channel avenues
  • Building and executing a plan for additional state and product roll outs
  • Optimizing budget and acquisition costs
  • Building and running the media budgeting and strategic planning
  • Attribution modeling
  • Being the owner of our brand and user voice

Qualifications

  • 5+ years experience with direct channel management
  • Experience in a startup environment or fast growing company, ideal
  • Experience with direct new channel discovery LPO experienceNew campaign development
  • Management of $10mm marketing portfolio or greater
  • Analytical - you can put together reports and make recommendations based on findings.
  • Comfortable with tools such as SQL, Excel, Looker
  • Able to set up experimentation design and evaluation
  • Experience with business to consumer marketing

Additional experiences that would be helpful but are not required:

  • Work experience in a highly regulated industry (insurance, health, finance, etc)
  • High LTV product sales
  • New product launch experience
  • Agency management
  • PR management
  • UX Research
  • SEO
  • Direct mail test design


Depending on your country, the tax implications will be determined and followed. Please check our FAQ for more details or email us at info@redballoons.co.

Depending on your country, the tax implications will be determined and followed.
Please check our FAQ for more details or email us at info@redballoons.co.